Gad Saad

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Gad Saad is a Canadian marketing professor at the John Molson School of Business at Concordia University. He is known for applying evolutionary psychology to marketing and consumer behavior. He wrote a blog for Psychology Today and hosts a YouTube channel titled “The Saad Truth”.

Find more from Dr. Saad on here website here.

Latest work

Meet the Gadfather

07/26/2023 Michael Rectenwald Gad Saad

Michael talks with Gad Saad about evolutionary psychology and the market, the mind parasites, and his new book.

See all content by Gad Saad

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The Mises Institute is a non-profit organization that exists to promote teaching and research in the Austrian School of economics, individual freedom, honest history, and international peace, in the tradition of Ludwig von Mises and Murray N. Rothbard.

Non-political, non-partisan, and non-PC, we advocate a radical shift in the intellectual climate, away from statism and toward a private property order. We believe that our foundational ideas are of permanent value, and oppose all efforts at compromise, sellout, and amalgamation of these ideas with fashionable political, cultural, and social doctrines inimical to their spirit.

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