Mises Daily
Author:
Orison Swett Marden
Online Publish Date:
[John Wanamaker, regarded by many as the father of modern advertising, was an entrepreneur, innovator, and creative genius. This article is excerpted from chapter 7 of How They Succeeded (1901). An MP3 audio file of this article, narrated by Keith Hocker, is available for download .] In a plain two-story dwelling, on the outskirts of Philadelphia,