Mises Wire
Author:
Chris Calton
Online Publish Date:
In a free market, consumer goods are remarkably heterogeneous. We don’t just buy ketchup, we have to choose between regular, organic, reduced sugar, low sodium, and umpteen other variations. Just as importantly, we have to choose between Heinz, Hunts, Great Value, and other brands. It was John Henry Heinz, in fact, who became the first person to