Shoplifting as Social Commentary:
European police are attempting to halt the spread of a guerrilla shoplifting network, seizing computer equipment connected to the cause. Yomango calls on anti-consumerism activists to “liberate” goods from stores in an effort to spread the ideals of brand-free living. The movement started in 2002 in Spain, where thrifty followers staged choreographed shopping-mall stunts like looting clothes from one store and returning them to another or wearing them back for flash fashion shows.
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“Yomango is a brand name whose principal objective ... is not the selling of things,” according to the movement’s manifesto, “but the ... promoting of shoplifting as a form of disobedience and direct action against multinational corporations. Buying is an action based on obedience; (we are) taking to the extreme the free circulation of goods.”
Perhaps the greatest irony is that one of the movement commentators is selling a copyrighted book online. Como se dice “hypocrite” en español?
