Ludwig von Mises: "Big business depends entirely on the patronage of those who buy its products: the biggest enterprises loses its power and its influence when it loses its customers." - Economic Policy
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|Ludwig von Mises||Strictly speaking, people do not long for tangible goods as such, but for the services which these goods are fitted to render them.||Human Action|| p. 234; p. 233||Material Goods
|Ludwig von Mises||In reality no food is valued solely for its nutritive power and no garment or house solely for the protection it affords against cold weather and rain…. the demand for goods is widely influenced by metaphysical, religious, and ethical considerations, by aesthetic value judgments, by customs, habits, prejudice, tradition, changing fashions, and many other things.||Human Action|| p. 234; p. 233||Material Goods