Ludwig von Mises: "Money, like chocolate on a hot oven, was melting in the pockets of the people." - Economic Policy
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|Ludwig von Mises||It is a widespread fallacy that skillful advertising can talk the consumers into buying everything that the advertiser wants them to buy. The consumer is, according to this legend, simply defenseless against high-pressure advertising. If this were true, success or failure in business would depend on the mode of advertising only.||Human Action|| p. 317; p. 321||Advertising
|Ludwig von Mises||The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.||Human Action|| p. 318; p. 321||Advertising