Ludwig von Mises: "Big business depends entirely on the patronage of those who buy its products: the biggest enterprises loses its power and its influence when it loses its customers." - Economic Policy
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| Ludwig von Mises | On the market it is not mankind, the state, or the corporative unit that acts, but individual men and groups of men, and that their valuations and their actions are decisive, not those of abstract collectives. | Austrian Economics: An Anthology | p. 125 | Individualism |
| Ludwig von Mises | Individualism resulted in the fall of autocratic government, the establishment of democracy, the evolution of capitalism, technical improvements, and an unprecedented rise in standards of living. It substituted enlightenment for old superstitions, scientific methods of research for inveterate prejudices. | Omnipotent Government | p. 8 | Individualism |