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The Ludwig von Mises Institute

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Ludwig von Mises: "Human action is purposeful behavior." - Human Action


Quotable MisesThis database of quotations from Mises was prepared for The Quotable Mises edited by Mark Thornton, available from the Mises Institute store for $20. Send corrections to the editor. Here is a source page on the editions of the books referenced.

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Ludwig von MisesThe role which good will plays on the market does not impair or restrict competition. Everybody is free to acquire good will, and every bearer of good will can lose good will once acquired.Human Action p. 377; p. 380Good Will