Ludwig von Mises: "Man is not, like the animals, an obsequious puppet of instincts and sensual impulses. Man has the power to suppress instinctive desires, he has a will of his own, he chooses between incompatible ends." - The Ultimate Foundation of Economic Science
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|Ludwig von Mises||The real bosses, in the capitalist system of market economy, are the consumers.||Bureaucracy|| pp. 20-21||Consumer
|Ludwig von Mises||Those underlings who in all the preceding ages of history had formed the herds of slaves and serfs, of paupers and beggars, became the buying public, for whose favor the businessmen canvass. They are the customers who are always right, the patrons who have the power to make poor suppliers rich and rich suppliers poor.||The Anti-Capitalistic Mentality|| p. 2||Consumer
|Ludwig von Mises||The consumers are merciless. They never buy in order to benefit a less efficient producer and to protect him against the consequences of his failure to manage better. They want to be served as well as possible. And the working of the capitalist system forces the entrepreneur to obey the orders issued by the consumers.||Bureaucracy|| p. 37||Consumer
|Ludwig von Mises||Go into the home of the average American family and you will see for whom the wheels of the machines are turning.||Liberty and Property|| p. 22||Consumer Sovereignty
|Ludwig von Mises||What vitiates entirely the socialists economic critique of capitalism is their failure to grasp the sovereignty of the consumers in the market economy.||Liberty and Property|| p. 13||Consumer Sovereignty