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The Ludwig von Mises Institute

Tu Ne Cede Malis

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Ludwig von Mises: "Men always strive for an improvement in their conditions and always will. This is mans inescapable destiny." - Liberalism


Quotable MisesThis database of quotations from Mises was prepared for The Quotable Mises edited by Mark Thornton, available from the Mises Institute store for $20. Send corrections to the editor. Here is a source page on the editions of the books referenced.

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AuthorQuoteSourcePageSubject
Ludwig von MisesIt is a widespread fallacy that skillful advertising can talk the consumers into buying everything that the advertiser wants them to buy. The consumer is, according to this legend, simply defenseless against high-pressure advertising. If this were true, success or failure in business would depend on the mode of advertising only.Human Action p. 317; p. 321Advertising
Ludwig von MisesThe tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.Human Action p. 318; p. 321Advertising