Ludwig von Mises: "We owe the origin and development of human society and, consequently, of culture and civilization, to the fact that work performed under the division of labor is more productive than when performed in isolation." - Epistemological Problems of Economics
database of quotations from Mises was prepared for
The Quotable Mises edited by Mark Thornton, available from the
Mises Institute store
for $20. Send corrections to the editor.
Here is a source page on
the editions of the books referenced.
Put Mises quotes on your site.
Browse by subject: Advertising
|Ludwig von Mises||It is a widespread fallacy that skillful advertising can talk the consumers into buying everything that the advertiser wants them to buy. The consumer is, according to this legend, simply defenseless against high-pressure advertising. If this were true, success or failure in business would depend on the mode of advertising only.||Human Action|| p. 317; p. 321||Advertising
|Ludwig von Mises||The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.||Human Action|| p. 318; p. 321||Advertising