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Ludwig von Mises: "Big business depends entirely on the patronage of those who buy its products: the biggest enterprises loses its power and its influence when it loses its customers." - Economic Policy

Quotable MisesThis database of quotations from Mises was prepared for The Quotable Mises edited by Mark Thornton, available from the Mises Institute store for $20. Send corrections to the editor. Here is a source page on the editions of the books referenced.

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Top> Browse by source: The Anti-Capitalistic Mentality
Ludwig von MisesIn the last hundred years many churches and even cathedrals were built and many more government palaces, schools, and libraries. But they do not show any original conception.... Only in apartment houses, office buildings and private homes have we seen something develop that may be qualified as an architectural style of our age.The Anti-Capitalistic Mentality p. 78Architecture
Ludwig von MisesUnder capitalism, material success depends on the appreciation of a mans achievements on the part of the sovereign consumers. In this regard there is no difference between the services rendered by a manufacturer and those rendered by a producer, an actor or a playwright.The Anti-Capitalistic Mentality p. 31Arts
Ludwig von MisesThere has never been an era in which the many were prepared to do justice to contemporary art. Reverence to the great authors and artists has always been limited to small groups.The Anti-Capitalistic Mentality p. 79Arts
Ludwig von MisesWhat characterizes capitalism is not the bad taste of the crowds, but the fact that these crowds, made prosperous by capitalism, became consumers of literatureof course, of trashy literature. The book market is flooded by a downpour of trivial fiction for the semibarbarians. But this does not prevent great authors from creating imperishable works.The Anti-Capitalistic Mentality p. 79Arts
Ludwig von MisesBig business always servesdirectly or indirectlythe masses.The Anti-Capitalistic Mentality p. 2Big Business
Ludwig von MisesThe characteristic mark of big business is mass production for the satisfaction of the needs of the masses. Under capitalism the workers themselves, directly or indirectly, are the main consumers of all those things that the factories are turning out.The Anti-Capitalistic Mentality p. 42Big Business
Ludwig von MisesCapitalism is essentially a system of mass production for the satisfaction of the needs of the masses. It pours a horn of plenty upon the common man. It has raised the average standard of living to a height never dreamed of in earlier ages. It has made accessible to millions of people enjoyments which a few generations ago were only within the reach of a small elite.The Anti-Capitalistic Mentality p. 49Capitalism
Ludwig von MisesCapitalism and socialism are two distinct patterns of social organization. Private control of the means of production and public control are contradictory notions and not merely contrary notions. There is no such thing as a mixed economy, a system that would stand midway between capitalism and socialism.The Anti-Capitalistic Mentality pp. 6465Capitalism vs. Socialism
Ludwig von MisesEverybody is free to abstain from reading books, magazines, and newspapers he dislikes and to recommend to other people to shun these books, magazines, and newspapers.The Anti-Capitalistic Mentality p. 56Censorship
Ludwig von MisesThose underlings who in all the preceding ages of history had formed the herds of slaves and serfs, of paupers and beggars, became the buying public, for whose favor the businessmen canvass. They are the customers who are always right, the patrons who have the power to make poor suppliers rich and rich suppliers poor.The Anti-Capitalistic Mentality p. 2Consumer
Ludwig von MisesThe poverty of the backward nations is due to the fact that their policies of expropriation, discriminatory taxation and foreign exchange control prevent the investment of foreign capital while their domestic policies preclude the accumulation of indigenous capital.The Anti-Capitalistic Mentality p. 83Development
Ludwig von MisesThe heir of a wealthy man [undoubtedly] enjoys a certain advantage as he starts under more favorable conditions than others.The Anti-Capitalistic Mentality pp. 4041Equality
Ludwig von MisesTo the grumbler who complains about the unfairness of the market system only one piece of advice can be given: If you want to acquire wealth, then try to satisfy the public by offering them something that is cheaper or which they like better. Try to supersede Pinkapinka by mixing another beverage. Equality under the law gives you the power to challenge every millionaire. It isin a market not sabotaged by government-imposed restrictionsexclusively your fault if you do not outstrip the chocolate king, the movie star and the boxing champion.The Anti-Capitalistic Mentality pp. 910.Fairness
Ludwig von MisesDaydreams of a fair world which would treat him according to his real worth are the refuge of all those plagued by a lack of self-knowledge.The Anti-Capitalistic Mentality p. 15Fairness
Ludwig von MisesWhat gives to the individuals as much freedom as is compatible with life in society is the operation of the market economy. The constitutions and bills of rights do not create freedom.The Anti-Capitalistic Mentality pp. 99-100Free Market
Ludwig von MisesFreedom must be granted to all, even to base people, lest the few who can use it for the benefit of mankind be hindered.The Anti-Capitalistic Mentality p. 108Freedom
Ludwig von MisesA free press can exist only where there is private control on the means of production.The Anti-Capitalistic Mentality p. 55Freedom of The Press
Ludwig von MisesThe first thing a genius needs is to breathe free air.The Anti-Capitalistic Mentality p. 108Genius
Ludwig von MisesAs human nature is, everybody is prone to overrate his own worth and deserts.The Anti-Capitalistic Mentality p. 13Human Frailty
Ludwig von MisesAmerican authors or scientists are prone to consider the wealthy businessman as a barbarian, as a man exclusively intent upon making money.The Anti-Capitalistic Mentality p. 20Intellectuals
Ludwig von MisesAll that Lenin learned about business from the tales of his comrades who occasionally sat in business offices was that it required a lot of scribbling, recording, and ciphering. Thus, he declares that accounting and control are the chief things necessary for the organizing and correct functioning of society. . . . Here we have the philosophy of the filing clerk in its full glory.The Anti-Capitalistic Mentality pp. 2425Lenin
Ludwig von MisesIt is a fact that a hundred years ago only a few people anticipated the over-powering momentum which the anti-libertarian ideas were destined to acquire in a very short time. The ideal of liberty seemed to be so firmly rooted that everybody thought that no reactionary movement could ever succeed in eradicating it.The Anti-Capitalistic Mentality p. 94Liberty
Ludwig von MisesLiterature is not conformism, but dissent. Those authors who merely repeat what everybody approves and wants to hear are of no importance. What counts alone is the innovator, the dissenter, the harbinger of things unheard of, the man who rejects the traditional standards and aims at substituting new values and ideas for old ones. He is by necessity anti-authoritarian and anti-governmental, irreconcilably opposed to the immense majority of his contemporaries. He is precisely the author whose books the greater part of the public does not buy.The Anti-Capitalistic Mentality p. 51Literature
Ludwig von MisesIt is true that most of the novels and plays published today are mere trash. Nothing else can be expected when thousands of volumes are written every year. Our age could still some day be called an age of the flowering of literature if only one out of a thousand books published would prove to be equal to the great books of the past.The Anti-Capitalistic Mentality p. 52Literature
Ludwig von MisesIt is not the fault of capitalism that the common man does not appreciate uncommon books.The Anti-Capitalistic Mentality p. 52Literature
Ludwig von MisesWhat characterizes capitalism is not the bad taste of the crowds, but the fact that these crowds, made prosperous by capitalism, became consumers of literature, of course, of trashy literature…. But this does not prevent great authors from creating imperishable works.The Anti-Capitalistic Mentality p. 79Literature
Ludwig von MisesNature is not bountiful but stingy. It has restricted the supply of all things indispensable for the preservation of human life.The Anti-Capitalistic Mentality p. 81Nature
Ludwig von MisesMen, cooperating under the system of the division of labor, have created all the wealth which the daydreamers consider as a free gift of nature.The Anti-Capitalistic Mentality p. 81Nature
Ludwig von MisesThe riches of the rich are not the cause of the poverty of anybody; the process that makes some people rich is, on the contrary, the corollary of the process that improves many peoples want satisfaction. The entrepreneurs, the capitalists and the technologists prosper as far as they succeed in best supplying the consumers.The Anti-Capitalistic Mentality p. 43Poverty
Ludwig von MisesThe increase in what is called the productivity of labor is due to the employment of better tools and machines.The Anti-Capitalistic Mentality p. 38Productivity