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The international diamond cartel, the most
successful cartel in history, far more
successful than the demonized OPEC, is at last falling on hard times.
For more than a century,
the powerful DeBeers Consolidated Mines, a South African corporation
controlled by the
Rothschild Bank in London, has managed to organize the cartel,
restricting the supply of
diamonds on the market and raising the price far above what would have
been market levels.
It is not simply that DeBeers mines much of the
world's diamonds; DeBeers has
persuaded the world's diamond miners to market virtually all their
diamonds through DeBeer's
Central Selling Organization (CSO), which then grades, distributes, and
sells all the rough
diamonds to cutters and dealers further down on the road toward the
consumer.
Even an unchallenged cartel, of course, does not
totally control its price or its market;
even it is at the mercy of consumer demand. One of the reasons that
diamond prices and profits
are slumping is the current world recession. World demand, and
particularly consumer demand in
the U.S. for diamonds, has fallen sharply, with consumers buying fewer
diamonds and
downgrading their purchases to cheaper gems, which of course
particularly hits the market in the
expensive stones.
But how could even this degree of cartel success
occur in a free market? Economic theory
and history both tell us that maintaining a cartel, for any length of
time, is almost impossible on
the free market, as the firms who restrict their supply are challenged
by cartel members who
secretly cut their prices in order to expand their share of the market
as well as by new producers
who enter the fray enticed by their higher profits attained by the
cartelists. So, how could
DeBeers maintain such a flourishing, century-long cartel on the free
market?
The answer is simple: the market has not been
really free. In particular, in South Africa,
the major center of world diamond production, there has been no free
enterprise in diamond
mining. The government long ago nationalized all diamond mines, and
anyone who finds a
diamond mine on his property discovers that the mine immediately
becomes government
property. The South African government then licenses mine operators who
lease the mines from
the government and, it so happened, that lo and behold!, the only
licensees turned out to be either
DeBeers itself or other firms who were willing to play ball with the
DeBeers cartel. In short: the
international diamond cartel was only maintained and has only prospered
because it was
enforced by the South African government.
And enforced to the hilt: for there were severe
sanctions against any independent miners
and merchants who tried to produce "illegal"
diamonds, even though they were mined
on what used to be private property. The South African government has
invested considerable
resources in vessels that constantly patrol the coast, firing on and
apprehending the supposedly
pernicious diamond "smugglers."
Back in the pre-Gorbachev era, it was announced
that Russia had discovered considerable
diamond resources. For a while, there was fear among DeBeers and the
cartelists that the
Russians would break the international diamond cartel by selling in the
open market abroad.
Never fear, however. The Soviet government, as a professional
monopolist itself, was happy to
cut a deal with DeBeers and receive an allocation of their own quota of
diamonds to sell to the
CSO.
But now the CSO and DeBeers are in trouble. The
problem is not only the recession; the
very structure of the cartel is at stake, with the problem centering on
the African country of
Angola. Not that the communist government (or formerly communist, but
now quasi-communist,
government) refuses to cooperate with the cartel. It always has. The
problem is three-fold. First,
even though the Angolan civil war is over, the results have left the
government powerless to
control most of the country. Secondly, the end of the war has given
independent wildcatters
access to the Cuango River in northern Angola, a territory rich in
diamonds. And thirdly, the
African drought has dried up the Cuango along with other rivers,
leaving the rich alluvial
diamond deposits in the beds and on the banks of the Cuango accessible
to the eager prospectors.
With the diamond deposits available and free of
war, and the central government unable
to enforce the cartel, 50,000 prospectors have happily poured into the
Cuango Valley of Angola.
Furthermore, the prospectors are being protected by a private army of
demobilized but armed
Angolan soldiers. As one Johannesburg broker pointed out, "If you fly a
patrol over the province
you can get shot down by a missile. And it's a 100-mile river. You
can't put a fence around it."
So far, DeBeers has been holding the line by buying
up the "over-supply" caused by the
influx of Angolan diamonds; this year, the cartel may be forced to buy
no less than $500 million
in "illegal" Angolan diamonds, twice as much as that country's official
output.
Consequently, DeBeers is taking heavy losses; as a result, Julian
Ogilvie Thompson, the arrogant
and aristocratic chairman of DeBeers, was forced to announce that the
company was slashing its
dividend, for only the second time since World War II. Immediately,
DeBeers' shares plummeted
by one-third, taking with it much of the Johannesburg Stock Exchange.
Overall, DeBeers's CSO had to purchase $4.8 billion
of rough diamonds in 1992, while
being able to sell only $3.5 billion. This huge pileup of inventory
could break the cartel price; to
stave off such a perceived disaster, DeBeers ordered cartel members to
cut back 25 % on the
diamonds they had already contracted to market through the cartel. Such
a large cutback sets the
stage for individual firms to sneak supplies into the market and evade
the cartel restrictions. No
wonder that Sir Harry Oppenheimer, the octogenarian head of DeBeers,
decided to "vacation" in
Russia at the end of August, presumably to persuade the Russians to
resist any temptation to
engage in free-market competition in the diamond market. With luck,
however, the forces of free
competition--as well as the world's consumers of diamonds--may triumph.
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